BoginaBag was recently voted in the Startup’s top 100 new innovative and exciting businesses of 2012. Sales continue to grow rapidly and the business looks set for a strong and exciting year.
Boginabag is a lightweight portable toilet ideal for camping and outdoor pursuits. Launched in 2010 it is now stocked in over 100 outlets and has become one of the U.K’s best selling camping accessories. In 2011 Kate Castle entered the Dragons Den and gained investment from Theo Papthitis. Since then the business has expanded into international markets and is focusing on developing new products.
1. Be prepared to make mistakes.
2. Understand your numbers.
3. Listen to your customers.
4. Limit costs.
5. Have fun.