The Castle Hotel and its restaurant Reform was launched in April 2010 in what were clearly challenging economic times, investing heavily in a major refurbishment to develop a luxury hotel and top end restaurant might have been considered risky and was a real challenge. To add to the challenge was this was our first involvement in hotels or restaurants too so some might consider us slightly mad!
The drive for both my partner, Saera, and I was derived from having a very clear understanding of what a discerning traveller and diner expected and our objective was to exceed those expectations in every area of the business.
The business very quickly established itself as a firm favourite with both leisure and business guests and importantly amongst local people and continues to go from strength to strength.
The Castle Hotel and its restaurant Reform are located in the historic city of Lincoln, nestled between the historic Castle walls and magnificent Cathedral the hotel offers luxury accommodation and modern European cuisine. The hotel offers 18 rooms plus 2 luxury self catering options and is independently owned and run by Paul & Saera.
Have a very clear vision of what you want to be and stick to those principles, differentiating yourself from the plethora of competition is crucial especially in travel and hospitality.