My Buzz

I am delighted to be picked by Theo and his team and it is still to sink in with me! I will be able to tell you in the next 3 months how it has benefited/influenced my business but I am sure the only way is up!

My Bio

I am Swedish and married in Britain with 3 children. After a very hectic life as a 'traveling appendix' with my husband as expats for 28 years we have 'returned' to our house in the countryside in south Wales. RedDog was set up 6 years ago but I launched my first leather accessory in 2009, in the start of the recession and despite all doom and gloom I have a business that goes from strength to strength! My BagPod bag organiser was awarded 'Highly Commended' in Gift of the Year by GA in 2010 and my leather iPad envelope won the same accolade in February 2012. In May this year I was one of the Finalists in Drapers Award 'Best Designer of the Year - Accessories' which we are over the moon about and to be picked by Theo for the #SBS is the icing of the cake! What a fantastic first 6 month of the year!

My Business Tips

I am always optimistic and try to see everything as possible. Most of the time it is hard work and persistent that takes the business to the next step and if you have a set back, pick up the thread again and see if the problem/issue can be approached from a different direction. Never give up!

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